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The skincare brand seeks to revitalize tired peepers with latte-inspired eye patches.
September 23, 2024
By: Melissa Meisel
ESW, a beauty brand popular for its sheet masks inspired by organic healthful food and beverages, is eyeing a new category inspired by flavored lattes: eye patches. The brand recently launched an iced chai latte energizing and firming eye patch ($4.99) and strawberry matcha latte depuffing and hydrating eye patches ($4.99). Created with vegan hydrogel derived from Irish moss, the patches are shaped like soft clouds to give a weightless feel on the delicate eye area and designed after latte ar...
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